Super-special, coming soon!

I saw this sign at Kroger.

It's supposed to remind the cashiers to tell their customers about this super great deal coming up, but there are a few things wrong with it.
  1. It's posted in a place that's completely visible to customers, so it should really just be targeting us instead of the workers.
  2. This new money saving system has already started. I don't remember exactly when, but it's been at least a month for sure. So the sign can really come down now.
  3. I don't know WHAT these quotation marks are doing. There is "absolutely no need for them."
  4. The little clip-art guy is freaking me out.
  5. The capitalization is so weird! "SAVE UP TO $1 PER GALLON On Gas?" Really, you couldn't just capitalize the other three letters in the sentence and make it all a big yell-fest? Or you know, you could be rational and say, "Save up to $1 per gallon on gas!" What makes the last two words less important than the rest of the sentence?
  7. And last but not least, that paper has been folded. Why would you fold paper that you were going to put in a display case?

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