8.09.2011

Super-special, coming soon!

I saw this sign at Kroger.

It's supposed to remind the cashiers to tell their customers about this super great deal coming up, but there are a few things wrong with it.
  1. It's posted in a place that's completely visible to customers, so it should really just be targeting us instead of the workers.
  2. This new money saving system has already started. I don't remember exactly when, but it's been at least a month for sure. So the sign can really come down now.
  3. I don't know WHAT these quotation marks are doing. There is "absolutely no need for them."
  4. The little clip-art guy is freaking me out.
  5. The capitalization is so weird! "SAVE UP TO $1 PER GALLON On Gas?" Really, you couldn't just capitalize the other three letters in the sentence and make it all a big yell-fest? Or you know, you could be rational and say, "Save up to $1 per gallon on gas!" What makes the last two words less important than the rest of the sentence?
  6. OFF-CENTER CENTERING.
  7. And last but not least, that paper has been folded. Why would you fold paper that you were going to put in a display case?

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