The Nudge

97.5 NOW FM is partnering with Wheat Jewelers to bring us the dumbest contest in all of history, The Nudge.

You can read all about it on the website or I'll just explain it quickly here. Basically, if you have a friend who is not engaged to their significant other yet but you think should be, you can enter them into this contest to help give them a "nudge." They narrow down all the stories to the top one, and then IF the guy proposes, they get a $5,000 ring from the jewelry store.

Okay. Here's what a good contest would look like: Hey, do you want to be engaged but can't afford a ring? Tell us your story and why you want to propose and you could win a $5,000 ring!

Here's what a bad contest looks like: Let's force your friends to get engaged even if they don't want to.

Way to go, 97.5.

So here's what I'm thinking. In an ideal world, nobody would actually nominate their friends for this against their will. They would talk to them about it first and see if they were interested in getting a free ring/if they were interested in proposing at all.

But the way it's being marketed is just SO rude! This is from the website: "Why aren't they already married?!  Is he dragging his feet?  Is her mom unbearable?  Are they just 'too busy'?"

If he's dragging his feet, THERE'S PROBABLY A REASON! He doesn't want to propose yet! Forcing him to propose with the prospect of a $5,000 ring doesn't actually help move the relationship along, it just helps them get engaged to stay engaged! If he didn't want to propose, they're just going to have an annoyingly long engagement.

Also, I don't know if you remember or not, but there was an IF. IF the guy proposes, they get the ring. Soooo, what if the winning couple doesn't want to get engaged? What then?

This is just awkward and embarrassing all around.


  1. lol so hilarious!!!! Yes that is a stupid contest. And if it were me I'd make up a story and get the ring....pawn it and take an amazing spring break trip!!! jokes on you 97.5!!!----Nicky

  2. As I'm reading this, there is an advertisement for Blue Nile engagement rings on the side of your blog.

    Anyway, I agree this is pretty stupid. This idea could have been marketed in such a better way.